NEWS STORIES

December 17, 2019

TORONTO, ONT. – Today, High Park Holdings Ltd. (“High Park”), a wholly-owned subsidiary of Tilray, Inc. (NASDAQ: TLRY), proudly introduces its phase two adult-use products launching across Canada in 2020. The new additions will include new confectionery brand Chowie Wowie™; new wellness brand Rmdy.™; new beverage brand Everie, developed by Fluent, and brings to the Canadian market beloved US brands Marley Natural™ and Goodship™. An assortment of High Park’s “cannabis 2.0” products shipped on December 16, 2019 and are expected to be available to consumers in early 2020.

High Park’s innovative team of brand leaders and R&D experts have worked rigorously to deliver consumers best-in-class cannabis products meeting the highest standards of safety and quality as required by Health Canada. The new High Park products and brands unveiled today build on a robust portfolio delivering safe, Good Production Practices (GPP) standard, quality-tested products that meet varying consumer preferences.

“The evolution of the High Park brand portfolio has been in the works over the past year as our team of leading experts conducted research studies on new product formulations and consumer preferences,” says Adine Fabiani-Carter, High Park’s Chief Marketing Officer. “We’ve developed unique brands and products giving Canadian consumers more choice and, most importantly, access to safe, regulated and quality-tested products.”

High Park will roll-out new brands and products starting in early 2020 to select markets across Canada, including Alberta, British Columbia, Manitoba, Nova Scotia and  Saskatchewan. Product offerings will expand to additional markets throughout the year.

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Edibles and Confectionery:

·       Chowie Wowie™ a new edibles brand bringing the ‘wow’ with perfectly crafted fusions of flavour will launch an array of reliably dosed cannabis-infused chocolates and gummies in THC and CBD varieties.

·       Rmdy.™, a new CBD-rich brand formulated for wellness seekers will roll-out an offering of edibles and non-combustible cannabis products including mints, melts and all-in-one vape pens.

·       Goodship™, the beloved edibles brand from the U.S., will launch its first cannabis collection in Canada with cannabis-infused gourmet chocolates, followed by a cooking oil and mints in THC and CBD varieties.

Beverages:

·       Fluent, High Park’s joint venture with Labatt Breweries of Canada, is introducing Everie, their debut brand of non-alcoholic CBD-infused beverages, with 98% pure CBD isolate and all natural flavours. Everie will launch with ready-to-brew teas followed by sparkling beverages.

Quality-tested Vape Products:

·       Canaca™, Canada’s beloved cannabis brand, and an anchor in the High Park portfolio, is introducing an all-in-one vape pen and vape cartridge developed with Good Production Practices (GPP) standards containing pure cannabis THC distillate with no additional additives or flavours.   

·       Marley Natural™, an established U.S. cannabis brand crafted with deep respect for the positive potential of the herb, is launching in the Canadian market with Marley Green vape cartridges with C02 winterized hybrid cannabis oil, with no additional additives of flavours. The brand will expand to include additional Marley Green, Marley Gold, Marley Red and Marley Black cannabis products in an assortment of formats.

High Park Portfolio of Brands:

High Park’s portfolio of brands also includes offerings from Irisa™, Grail™, The Batch™, Dubon™ and Yukon Rove™. We look forward to continuing to refine, expand and roll-out robust offerings of unique brands and innovative products to consumers across Canada to meet the needs of this growing industry.

High Park Quality Standards:

High Park is proud to offer consumers a variety of product formats to meet varying needs and preferences. All products adhere to Health Canada’s rigorous standards for safety and quality. All-in-one-vape pens and cartridges contain pure, GPP (Good Production Practices)-produced cannabis oil with no additives, and do not contain carrier oils, diluents, Vitamin E acetate or flavours. All product formulations and hardware are rigorously tested to ensure quality and purity for consumer use.

HIGH PARK™ UNVEILS COMPREHENSIVE PORTFOLIO OF NEW BRANDS AND PRODUCTS FOR THE NEXT PHASE OF ADULT-USE CANNABIS IN CANADA

October 17, 2019

TORONTO--(BUSINESS WIRE)--High Park Holdings Ltd. (“High Park”), a subsidiary of Tilray, Inc. (NASDAQ: TLRY), today unveiled the second phase of its adult-use product portfolio set to launch throughout Canada over the course of the next year as permitted by regulations. The expanded broad-based portfolio includes innovative cannabis products and formats, including CBD beverages, edibles, and vape products. High Park also announced a lineup of strategic partners which will help accelerate sales across Canada.

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“We believe great brands, consistent quality and product innovation are the engines of an enduring and vibrant cannabis industry,” says Adine Fabiani-Carter, High Park’s Chief Marketing Officer. “With the next phase of legalization upon us, we’re excited to launch beloved brands like Marley Natural and Goodship in Canada while also introducing new formats like CBD-infused beverages through our Labatt Breweries of Canada joint venture, Fluent.”

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New Brands and Products for the Canadian Market

To expand its existing portfolio of brands in market, High Park will launch celebrated brands Marley Natural and Goodship and new original brands, including The Batch™, Chowie Wowie™, and Rmdy.™, across Canada in the coming months.

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• Marley Natural, an established cannabis brand, will launch in select markets across Canada.

• Goodship, a beloved edibles brand known for its cannabis-infused baked goods, chocolates and confections, will roll out its first cannabis collection in Canada with a baking oil followed by cannabis-infused chocolates and mints.

• The Batch, a new value brand dedicated to delivering quality cannabis flower and pre-rolls at competitive prices. The Batch is currently available in select markets and will launch across Canada in the coming months.

• Chowie Wowie, a new confectionery brand offering cannabis-infused chocolates and gummies.

• Rmdy., a wellness brand offering a variety of non-combustible and discreet cannabis products including mints, melts and all-in-one pens.

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Already fixtures of High Park’s existing portfolio of world-class brands, Canaca™ and Dubon™ will broaden their product offerings:

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• Canaca will introduce vape pens built with best-in-class CCELL Technology with 100% high-potency THC distillate formulation and no added ingredients.

• Dubon will offer a new high-potency premium THC oil exclusive to the Quebec market.

High Park’s existing brand portfolio also includes Irisa™, Grail™ and Yukon Rove™.

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Strategic Partnerships

High Park has formed a number of strategic partnerships positioning itself to lead the adult-use market in Canada by delivering world-class products of the highest quality.

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• Fluent Beverage Company - Last week, Tilray and AB InBev announced that its partnership and joint venture, through High Park and Labatt Breweries of Canada, has evolved into Fluent Beverage Company. Fluent plans to commercialize non-alcohol, CBD-infused beverages in Canada and further its research on non-alcohol, THC-infused beverages.

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• Cannfections Group Inc. - High Park has partnered with Cannfections, a leader in the confectionery space with 85 years of experience developing and producing the world's favourite confectionery brands, to further build its product and manufacturing capacity of confectionery cannabis products for phase two of adult-use legalization. This partnership allows High Park to expedite innovation and new products to market.

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To further the company’s adult-use retail strategy, High Park has entered into partnerships with leading retailers through minority investments, strategic collaborations and acquisitions, broadening the portfolio’s availability to consumers with the goal of increasing adult-use product sales.

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• FOUR20 - FOUR20 owns and operates six stores in Alberta and has secured 16 additional high-traffic store locations. High Park has entered into a definitive agreement to acquire FOUR20.

• Inner Spirit - Inner Spirit Holdings (CSE: ISH) has a combination of 35 corporate-owned and franchised Spiritleaf-branded retail stores in operation with plans to further grow its network throughout British Columbia, Alberta, Saskatchewan and Ontario. High Park has invested in and entered into a collaboration agreement with Inner Spirit which enables High Park portfolio brands and products to be available across all Spiritleaf locations.

• Westleaf - Through Tilray, High Park has made a minority investment and formed a commercial collaboration agreement with Westleaf. Westleaf is currently rolling out a national retail footprint for its retail store “Prairie Records” with additional stores planned for British Columbia, Alberta and Saskatchewan.

• Kiaro - High Park has signed a minority investment and collaboration agreement to increase its portfolio brand presence throughout Kiaro’s storefronts in British Columbia and Saskatchewan.

• Fire & Flower - High Park has made a minority investment in Fire & Flower, a licensed cannabis retailer that owns or has interests in 30 cannabis retail store licenses in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and in the Yukon Territory.

About High Park Company™

Based in Toronto and led by a team with deep experience in cannabis and global consumer brands, High Park develops, produces, sells and distributes a broad-based portfolio of adult-use cannabis brands and products.

Cautionary Note Regarding Forward-looking Statements

This press release contains “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and “forward-looking information” within the meaning of Canadian securities laws, or collectively, forward-looking statements. Forward-looking statements in this press release may be identified by the use of words such as, “may”, “would”, “could”, “will”, “likely”, “expect”, “anticipate”, “believe, “intend”, “plan”, “forecast”, “project”, “estimate”, “outlook” and other similar expressions, including statements in respect to Tilray’s intention to launch new product formats as well as new brands in collaboration with its strategic partners. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, including assumptions in respect of current and future market conditions, the current and future regulatory environment and future approvals and permits. Actual results, performance or achievement could differ materially from that expressed in, or implied by, any forward-looking statements in this press release, and, accordingly, you should not place undue reliance on any such forward-looking statements and they are not guarantees of future results. Forward-looking statements involve significant risks, including the risks discussed under the caption “Risk Factors” in Tilray’s Quarterly Report on Form 10-Q, which was filed with the Securities and Exchange Commission and Canadian securities regulators on August 13, 2019, for a list of the assumptions, uncertainties and other factors that may cause actual future results or anticipated events to differ materially from those expressed or implied in any forward-looking statements. Tilray does not undertake and specifically declines any obligation to update any forward-looking statements that are included herein, except in accordance with applicable securities laws.